About

On Ramp is dedicated to providing fresh thinking, innovative ideas, and an engaged conversation about the realities of modern B2B marketing. The days when brand, big creative, and mass media dominated the marketing mix have given way to a new reality that lives at the intersection of art and science. This new reality is driven by digital as a dominant channel, marketing technology as a foundation, and a buyer’s journey that looks more like a scatter diagram than a funnel. Today’s modern marketers get the creative, but they also understand how to use the latest media, technology, and tactics to maximize marketing results and drive real business value.

To this end, On Ramp focuses on the latest trends and best practices in B2B marketing including branding, demand generation, content marketing, social marketing, product marketing, sales enablement, and keeping score (analytics). Whether you’re a CMO interested in new B2B marketing strategies or a domain expert looking to improve your programs or discover new innovative approaches, we’ll strive to keep it interesting, a bit edgy, and always informative.