Why On Ramp?

The On Ramp blog is founded on a simple, yet compelling idea…

…the sole purpose of B2B marketing is to increase the value of the enterprise.

There has never been a more interesting or challenging time to be a B2B marketer than today. Gone are the days of marketing as primarily a communication and creative function. As a CMO or marketing leader, you are not only being asked to drive measurable results, you are being held accountable for your contribution to the success or failure of the business.

On ramp is a metaphor for marketing’s role in this new reality. Like the on ramp to a superhighway, you have the opportunity to affect how far and how fast the business will travel. You now have a seat at the table. You see your job as more than just growing the brand, but growing the business. As a result, you need to start thinking big. You need to set your sights higher. And, you need to drive results that are both substantial and enduring.  So take the On Ramp, next right, and achieve more than you ever thought possible.